Sökning: "china consumers"

Visar resultat 1 - 5 av 177 uppsatser innehållade orden china consumers.

  1. 1. Ursprungslandseffektens påverkan vid bilköp : En studie av svenska konsumenters uppfattning av kinesiska produkter

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Philip Grane Elisson; Johanna Lindroth; [2024]
    Nyckelord :Country-of-origin COO ; Country-of-origin effects; Made in China; Purchase decision;

    Sammanfattning : Syfte: Syftet med denna studie är att undersöka vilka effekter COO har på svenska konsumenter gällande varumärken och produkter med ursprung från Kina.  Metod: Studien har utgått från en deduktiv process med en kvantitativ metod. LÄS MER

  3. 2. Financial Literacy, Environmental Literacy, and Environmental Related Financial Preference - The Case of China

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Kaloyan Gorunski; Delun Liu; [2023]
    Nyckelord :Behavioural Finance; Financial Literacy; Environmental Literacy; ESG-Investing;

    Sammanfattning : This paper describes a survey of a sample of Chinese individuals regarding their financial literacy, environmental literacy, attitudes toward ESG, and environmental related financial preference to investigate if pro-investment attitudes are related to financial decision-making. The data revealed that individuals with higher financial knowledge (FL) also have higher environmental knowledge (EL) and the effect is stronger among consumers who incorporate sustainability factors into their investment selection. LÄS MER

  4. 3. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :YUAN HUANG; [2023]
    Nyckelord :Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

    Sammanfattning : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. LÄS MER

  5. 4. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  7. 5. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Bo Ting Li; [2023]
    Nyckelord :conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Sammanfattning : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. LÄS MER