Sökning: "consumer decision-making"

Visar resultat 21 - 25 av 368 uppsatser innehållade orden consumer decision-making.

1. 21. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

   Magister-uppsats, Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

   Författare :Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
   Nyckelord :Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

   Sammanfattning : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. LÄS MER

3. 22. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Olli Autere; Jacob Sandnes; [2023]
   Nyckelord :Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Sammanfattning : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. LÄS MER

4. 23. ESG-betygets påverkan på kreditbetyget : En kvantitativ studie på 311 publika nordiska företag

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Jessica Berg; Josephine Persson; [2023]
   Nyckelord :ESG; CSR; credit rank; credit risk; stakeholder theory; principal-agent-theory; Nordic.; ESG; CSR; kreditbetyg; kreditrisk; intressentteorin; principal-agent-teorin; Norden;

   Sammanfattning : Syfte: Syftet med denna studie var att undersöka om det finns ett samband mellan ESG-betyg och kreditbetyg hos publika företag i Norden. Forskningsfrågorna som skulle besvaras var om det finns samband mellan ESG, dess dimensioner, och kreditbetyg, samt om det finns skillnader i dessa samband mellan sektorer och länder. LÄS MER

5. 24. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Elin Egelbäck Starud; Elsa Claesson; [2023]
   Nyckelord :Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

   Sammanfattning : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. LÄS MER

7. 25. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Alexander Kokkonen; Josef Holmlund; [2023]
   Nyckelord :Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

   Sammanfattning : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. LÄS MER