Sökning: "e-tailing and e-commerce"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden e-tailing and e-commerce.

  1. 1. The impact of delivery lead time on customer conversion

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Olle Josefsson; Jame-Jamil Hanna; [2020]
    Nyckelord :Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

    Sammanfattning : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. LÄS MER

  3. 2. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
    Nyckelord :E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

    Sammanfattning : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. LÄS MER

  4. 3. Returns within Fashion E-Tailing

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Fredrik Schmidt; Christoffer Nordberg; [2019]
    Nyckelord :Consumer returns; simulation study; fashion; online retail; e-tailing; e-commerce; Technology and Engineering;

    Sammanfattning : The purpose of this master’s thesis is to provide a contribution to the research body regarding consumer returns, particularly within the online fashion retail industry. A quantitative data analysis approach is chosen and two main methods are used: data study that aims to identify patterns and interesting relationships in the data, and a simulation study that uses real input data to attempt to identify how different fashion product categories are affected in various future scenarios regarding consumer return behavior. LÄS MER

  5. 4. Hallå, är någon där? : En studie om informationsnyttjande mellan handelskanaler

    Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Robert Hurtig; Elisabeth Forsberg; [2014]
    Nyckelord :multichannel retailing; e-tailing; e-commerce; electronic commerce; traditional retailing; cross-channel integration; cross-channel synergies; motivation factors; product type; multikanalhandel; e-handel; elektronisk handel; traditionell handel; informationsnyttjande mellan handelskanaler; integration av handelskanaler; synergieffekter; motivationsfaktorer; produkttyp;

    Sammanfattning : Syftet med denna studie har varit att undersöka hur företag samlar in och utnyttjar kundinformation mellan försäljningskanalerna. Men även att utreda motiven bakom att bli en multikanalåterförsäljare samt produkttypens roll i beslutet. LÄS MER

  7. 5. Luxury fashion web-shops, a successful distribution channel?

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Nyckelord :luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Sammanfattning : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. LÄS MER