Sökning: "filippa von schoultz"
Hittade 2 uppsatser innehållade orden filippa von schoultz.
1. Virtual Reality, Moving from Science Fiction to E-commerce
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Virtual reality (VR) is growing and expected to disrupt the retail e-commerce market within a few years. Despite the bright forecasts, there is still a lack of academic research on what the effects would be of using VR within e-commerce product presentations and what that could imply for both business and consumers. LÄS MER
2. Effekterna ligger i betraktarens ögon - En studie om effekter av videopresentationer inom e-handeln
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. LÄS MER