Sökning: "industry associations"

Visar resultat 1 - 5 av 210 uppsatser innehållade orden industry associations.

  1. 1. Rationella metoders motsats : Synen på småbruket och småbrukarna i debatten om jordbrukets rationalisering

    Master-uppsats, Uppsala universitet/Institutionen för idéhistoria

    Författare :Tor Svenungsson; [2024]
    Nyckelord :agriculture; smallholding; smallholder; modernity; rationalisation; temporalisation; high modernism; lifestyle; Sweden; jordbruk; småbruk; småbrukare; modernitet; rationalisering; temporalisering; livsstil; 1900-tal;

    Sammanfattning : This thesis investigates the semantic values of the two concepts “smallholding” (Swe. “småbruk”) and “smallholder farmer” (Swe. “småbrukare”), as well their role and function as central concepts in the public debate about the “agricultural rationalisation” (Swe. LÄS MER

  3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

  4. 3. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Julia Mohn; Hedda Seebass Svensson; [2023-03-10]
    Nyckelord :Varumärke; positionering; differentiering; kändisar; retorik;

    Sammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER

  5. 4. Saturated Facts - An analysis of the Corporate Political Activity of the Italian meat sector

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Luca Franchini; [2023]
    Nyckelord :corporate political activity; meat sector; information and communication strategies; lobbying; shape public opinion.; Earth and Environmental Sciences;

    Sammanfattning : The meat sector is a known contributor to pressing environmental and public health problems such as climate change and antimicrobial resistance. Despite this, efforts to encourage changes in meat consumption face multiple barriers. LÄS MER

  7. 5. Contextualising Kotter’s 8-step model to a sustainable digital transformation : A qualitative study from the perspective of organisational change

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Scott Trawick; TadhgEoghan Carraher; [2023]
    Nyckelord :Digital Transformation; Sustainability Transformation; Organisational Change; Sustainable Digital Transformation; Organisational Change Model;

    Sammanfattning : In today's rapidly evolving business landscape, characterized by technological advancements, organisations are placing significant emphasis on digital transformation (DT) to survive. Concurrently, considerations of sustainability impacts have become crucial factors that organisations must take into account. LÄS MER