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Visar resultat 1 - 5 av 57 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Sveriges nation branding i Italien : En analys av kulturutbyten och internationella relationer

    Kandidat-uppsats, Lunds universitet/Europastudier

    Författare :Linnea Hampus; [2023]
    Nyckelord :Sweden promotion; nation branding; soft power; Sweden; Italy; European Studies; Law and Political Science; Cultural Sciences;

    Sammanfattning : At the pace of globalization, the phenomenon of nation branding is increasingly important. In contemporary international relations, many states are vigorously using marketing concepts and techniques while promoting themselves to enhance a good image, which is seen as essential for attracting tourism, trade, investment, and generally increase their role in global affairs. LÄS MER

  3. 2. "Blott Sverige svenska krusbär har" : En kvalitativ studie om nation branding av svensk måltidskultur

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jogér Sebastian; [2022]
    Nyckelord :turism; måltidsturism; marknadsföring; måltidskultur; kultur; mat; foodie; nation branding; storytelling; profilering;

    Sammanfattning : This candidate thesis contains a qualitative study of how Sweden markets its gastronomicculture internationally through nation branding. The study was conducted through adeductive research approach. Through nation branding, Sweden has become the new, littlestar on the gastronomic world scene. LÄS MER

  4. 3. Imagining the Metaverse Worlds : The Perspectives of Meta and Indonesians

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Hamzah Dzikri Fadliansyah; [2022]
    Nyckelord :actor-network theory; civic imagination; digital technology; Indonesia Indonesian tech workers; mediatization; Meta; metaverse; postdigital; science and technology studies; sociotechnical imaginaries; technological convergence; transmedia; Social Sciences;

    Sammanfattning : On October 28, 2021, Mark Zuckerberg announced the rebranding of Facebook to Meta through a keynote video uploaded on Meta’s official YouTube channel. The keynote video contains Meta’s new vision to build an immersive extended reality world called metaverse. However, the idea of the metaverse is contested. LÄS MER

  5. 4. "We Have Space For You" Promoted Migration and Selective Inclusion? Dutch Migration in a Swedish Context

    Master-uppsats, Lunds universitet/Genusvetenskapliga institutionen

    Författare :Hanna Mächs; [2021]
    Nyckelord :Intra-EU migration; skilled work; bordering practices; gender; ’whiteness’; Social Sciences;

    Sammanfattning : Every year, a big number of Swedish municipalities market themselves through an Emigration fair in Holland, with the aim to attract Dutch workforce, or more generally, bring new inhabitants to their respective region. In the marketing campaigns, specific stereotypic images of Sweden emerge, that are said to be specifically attractive to the putative Dutch migrants. LÄS MER

  7. 5. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Amr Ammar; [2021]
    Nyckelord :Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

    Sammanfattning : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. LÄS MER