Sökning: "perceived green marketing"
Visar resultat 1 - 5 av 56 uppsatser innehållade orden perceived green marketing.
1. Samhällets nytta av platsattraktivitet : Behovet av en ökad attraktivitet för Husum
Kandidat-uppsats, Umeå universitet/Institutionen för geografiSammanfattning : The aim of this study was to investigate the possibilities of increasing the location attractiveness of a locality in order to achieve a positive population increase. Husum is a locality with a negative population development, this study will investigate which actions are suitable to apply in Husum with the aim of creating an attractive society. LÄS MER
2. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER
3. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. LÄS MER
4. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER
5. Konsten att handla hållbart : En studie om greenwashing och konsumenters förtroende till certifiering och miljömärkning av livsmedel
Kandidat-uppsats, Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)Sammanfattning : Consumer demand for green products in the market is increasing. This has led to green marketing becoming more common, however, the line between green marketing and greenwashing is not entirely clear. LÄS MER