Sökning: "product brand"

Visar resultat 16 - 20 av 1089 uppsatser innehållade orden product brand.

1. 16. A study on consumer perception of clothes repair and opportunities for brand intervention

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Hai Ly Pham; Ankita Kanjilal; [2023]
   Nyckelord :repair; clothing; circular economy; consumer behaviour; brand intervention;

   Sammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER

3. 17. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Daniela Rodriguez; [2023]
   Nyckelord :CRM; email marketing; content personalization;

   Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

4. 18. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Sofia Zangrande; [2023]
   Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER

5. 19. Franchisetagares frihet att bedriva näringsverksamhet : Ett avtalsrättsligt perspektiv

   Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Linn Stahre Friberg; [2023]
   Nyckelord :Freedom to conduct a business; freedom of contract; franchisee; franchisor; Franchise; franchising; näringsfrihet; avtalsfrihet; marknadstillträde;

   Sammanfattning : Franchisetagares underlägsna ställning gentemot franchisegivare är ett ämne som varit föremål för diskussion under de senaste decennierna. Franchising är en affärsmodell som förenklat kan beskrivas som en samarbetsform mellan näringsidkare där franchisetagare, mot ersättning, får nyttja ett av franchisegivaren etablerat och beprövat affärskoncept. LÄS MER

7. 20. Does Brand Personality Beat Sustainability Claims?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Nyckelord :Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Sammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER