Sökning: "Consumer preconceptions"

Hittade 5 uppsatser innehållade orden Consumer preconceptions.

  1. 1. Does Brand Personality Beat Sustainability Claims?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Nyckelord :Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Sammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER

  3. 2. Dold marknadsföring på sociala medier : En kvalitativ studie om konsumenters attityder mot influencers dolda marknadsföring på sociala medier och de ageranden dessa attityder leder till

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Adrian Kovacic; Andreas Lenell; [2018]
    Nyckelord :Undercover Marketing; Social Media; Consumers; Attitudes; Actions; Influencers; Dold marknadsföring; Sociala medier; Konsumenter; Attityder; Ageranden; Influencers;

    Sammanfattning : Purpose: The purpose of this study is to gain an understanding of the link between attitudes and actions to influencers’ undercover marketing in social media from a consumer perspective, as this is lacking in today's research. Theoretical reference frame: The study uses theories, concepts and previous research that are within the field of the study. LÄS MER

  4. 3. Kan Interrail få en comeback? : En undersökning om ungdomars attityder och intresse till Interrail

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Stephanie Källberg; Lina Ryman; [2018]
    Nyckelord :environmentally friendly traveling; environmentally conscious; sustainable tourism; trains; Interrail; motivations; consumer behaviour; norms; miljövänligt resande; miljömedvetenhet; hållbar turism; tåg; Interrail; motivationer; konsumentbeteende; normer;

    Sammanfattning : Turistindustrin rankas som en av världens största, men även snabbast växande näringar. Näringens expansion bidrar i sin tur till stora miljömässiga konsekvenser. Mer miljövänliga, spårbundna transporter är i dagsläget aktuella forskningsfrågor och diskuteras i syfte att bromsa turismens negativa, miljömässiga effekter. LÄS MER

  5. 4. Game music: from composer to consumer

    Kandidat-uppsats, Högskolan Dalarna/Ljud- och musikproduktion

    Författare :Ellinor Åberg; [2017]
    Nyckelord :Game music; video games; music composing; composition; emotions and music; Inon Zur; Sam Hulick; Tobias Lilja;

    Sammanfattning : By conducting an experiment involving interviews with successful video game music composers about the emotions they wish to convey to the players with their music, and a survey questioning consumers about what emotions they actually experienced while listening to these musical pieces, this bachelor's thesis tries to provide a deeper understanding for music in games and the impact it has on the player and whether or not the three composers that has been interviewed has succeeded with conveying the emotions they wished to convey to their consumers. The results showed that each composer that has participated has been able to convey the music's intended emotions to their consumers more or less. LÄS MER

  7. 5. Gapet mellan företag och konsument : CSR-kommunikation hos klädföretag

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Marie Abrahamsson; Jenniann Andersson; [2010]
    Nyckelord :CSR; Ekologiska och Rättvisa kläder; Socialt entreprenörskap;

    Sammanfattning : Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap. LÄS MER