Sökning: "television value chain"

Hittade 4 uppsatser innehållade orden television value chain.

  1. 1. The Future of Public Service Television in Sweden : A study on challenges and opportunities for SVT Play in a shifting television landscape

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Muhammad Daccak; [2021]
    Nyckelord :Digital disruption; digitalization; public service television; television; linear television; OTT; online video consumption; video-on-demand; media convergence; television value chain; video streaming; personalization; content discovery; the role of public service media;

    Sammanfattning : This study investigates the changing television landscape and consumption habits and the effects on the Swedish public service television(SVT). Recent shifts have amplified the ongoing decline of linear television and were marked by increasing migration of viewers to online video consumption and global streaming services. LÄS MER

  3. 2. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    Master-uppsats, SLU/Dept. of Economics

    Författare :Kim Meyer; [2018]
    Nyckelord :branding; brand building; brand equity; brand management; marketing;

    Sammanfattning : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. LÄS MER

  4. 3. Is OTT Disrupting Television? - A case study on OTT's impact on the Swedish Television value chain

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carl Waldenor; [2013]
    Nyckelord :Television industry; Disruptive innovation; Value chain; Over-the-top; Digital media;

    Sammanfattning : This thesis uses value chain analysis to investigate the recent OTT (over-the-top) developments' influences, consequences and strategic implications on the Swedish television value chain. The purpose of this study is to provide a better understanding of the recent OTT developments in the Swedish television industry, and thereby give industry actors (primarily broadcasters) a "road map" to support strategic choices for future investments. LÄS MER

  5. 4. Interorganisatoriska relationer i filmbranschen: En fallstudie i samproduktioners påverkan på svenska

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Oscar von Konow; Linda Pettersson; [2006]
    Nyckelord :Inter-organizational relationships; governance structure; film industry; transaction cost economics; trust;

    Sammanfattning : This paper investigates and explains the existence of different governance structures in the Swedish film industry. Using a theoretical framework of transaction cost economics, it is shown that trust follows from frequent production projects, affecting the distributors’ control of producers, cinemas, video retailers and television. LÄS MER