Sökning: "woke"

Visar resultat 1 - 5 av 52 uppsatser innehållade ordet woke.

  1. 1. Ron DeSantis utbildningspolitik : Analys av de konservativa idéerna bakom politiken

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Författare :Isabelle Rezapoori; [2024]
    Nyckelord :Ron DeSantis; republikansk guvernör; republikansk delstatspolitiker; utbildningspolitik; konservatism; kvalitativ idéanalys;

    Sammanfattning : Ron DeSantis has become one of the most important and debated American politicians in recent years largely because of his education policies. This thesis aims to study the existence of conservatism in his laws Stop WOKE Act, Parental Rights in Education Act, and HB 1069 with research questions formulated to study the laws’ conservative idea structures and their similarities and differences. LÄS MER

  3. 2. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  4. 3. "I am the opposite of progress” – A discussion about Bauman’s Liquid Modernity through the lens of Yellowstone

    Kandidat-uppsats, Göteborgs universitet / Institutionen för sociologi och arbetsvetenskap

    Författare :Marianne Gabrielsson; [2023-07-06]
    Nyckelord :conservatism; liquid modernity; Bauman; Yellowstone; sociology through literature;

    Sammanfattning : Purpose: The purpose is to problematize how to use conservatism as counterforce to Liquid Modernity by answering two research questions. - What critique against liquid modernity can be identified in Yellowstone? - How does Yellowstone articulate conservatism as counterforce against monetary interests and profit. LÄS MER

  5. 4. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Disha Monga; Vaaruni Venkatesh; [2023]
    Nyckelord :corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

    Sammanfattning : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. LÄS MER

  7. 5. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Lovisa Bivstedt; Miranda Sjöqvist; [2023]
    Nyckelord :Sportswear Organisations; Social Brand Activism; Navigation; Woke Washing; Disclosure;

    Sammanfattning : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. LÄS MER