Crowdfunding : - En studie om crowdfunding och finansieringsformens framtida möjligheter

Sammanfattning:

Entrepreneurship is a key factor for economic growth and has been a famous and controversial subject for long. However, the creation of innovations for small and medium sized businesses is limited when there is a finance gap in the market, based on the difference between the observed and desired debt. In recent years, it has emerged an alternative financing; crowdfunding, which can help and reduce the problems of the current finance gap. This qualitative study aims to describe the term, crowdfunding, and explore opportunities for crowdfunding in the future development as an alternative financing. To fulfill the purpose of the study, 15 interviews were conducted. This has provided the study with the necessary depth of knowledge to answer the research questions; How can the future of crowdfunding become on the Swedish market? When can crowdfunding be preferable over other forms of financing?How can crowdfunding help to reduce the financing gap?

The theoretical framework was created before the empirical data collection and became the basis for the study's development. The chapter includes a description of the crowdfunding other financing options, the financial gap and previous empirical studies. Further analyzed the empirical data collected by connecting to the theoretical framework, which led the researchers to the following conclusions; the future prospects of crowdfunding is good when the financing form provides benefits that can not be achieved at other financing options. The factor that should decide a company's choice of financing is not the specific options. The company should instead consider which stage they find themselves in and take decisions based on that. Crowdfunding contributes to an increased supply of financing, which reduces the financing gap. The study shows, however, that action similar to increasing public awareness of crowdfunding and tax benefits may increase the contribution further.