"Alla är superglada, har skitkul och är dösnygga" : En kvalitativ intervjustudie om unga kvinnors upplevelser av sin sociala medieanvändning och sin framställning online.

Sammanfattning: In 2020, 89% of Internet users in Sweden used social media and young women reported the highest frequency of use. Through a qualitative approach, the aim was to gain an understanding of young women's experiences of their social media use and online self-presentation. The participants were women between the ages of 18-23 years. Seven semi-structured interviews were conducted and analysed using thematic analysis, which resulted in three main themes: Another reality, It Will Probably Get Better And Between The Own Will Of Being Sexy And The Pressure To Be So. The results showed that young women present their ideal-selves, that likes were a controlling mechanism and comparisons online were perceived to be endless. Furthermore, it was described that young women's bodies are presented on the basis of the ideals and the pressure to have the ideal body was perceived to be constantly present on social media. However, there were also experiences of a more positive wave emerging on social media, which is instead characterized by acceptance of one's own and other women's bodies. Finally, an ambivalence was captured in the participants to, on the one hand, want to share sexually challenging images of themselves, and, on the other hand, feel pressure from others to do so.