Klimatrubrikens påverkan på läsarens intresse : En kvantitativ och kvalitativ analys om vad för klimatrubriker ungdomar tenderar att lockas av

Sammanfattning: The purpose of this study was to identify what kind of climate headlines that people aged 18 to 25 think are most interesting and attractive. The theoretical framework used in the essay is framing theory and relevance theory. Framing theory is used to understand how journalists think when they form a headline. Relevance theory is applied to understand how the reader reacts when reading a headline. The headlines we studied are exclusively about the climate and climate change. To make an accurate analysis we used mixed methods to get both a quantitative and qualitative analysis.  The study gathered data from a survey with 70 respondents who evaluated 24 headlines, expressing their likelihood of continuing to read the full article. The analysis and discussion presented multiple themes and indicators derived from the results. These themes came from already existing research about how journalists tend to frame news about the environment. One notable finding indicates that headlines featuring quotes from environmental experts are the most appealing to individuals aged 18-25. Furthermore, we also concluded that the likelihood of an article being read often depends on the reader's preconceptions about the subject.