Sökning: "Aida Johnsson"

Hittade 2 uppsatser innehållade orden Aida Johnsson.

1. 1. Divergent Paths : Identity Construction in the Yugoslav National Association in Sweden Between 1970–1991

   Master-uppsats, Uppsala universitet/Historiska institutionen

   Författare :Aida Johnsson Habibija; [2023]
   Nyckelord :identity; immigrant associations; migration; ethnic and national identity;

   Sammanfattning : In this study, identity construction among Yugoslavs in Sweden is explored through Jugoslaviska riksförbundet i Sverige (Yugoslav National Association in Sweden, JRF). The activities and structure of the JRF are understood through the lens of strategies and perception, grounded in the theoretical frameworks of social identity theory and integration from the migrant perspective. LÄS MER

3. 2. Fair Trade and its impact on the purchasing process : Using the AIDA model

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Martinus Buis; Anna Johnsson; Tristan Thormann; [2015]
   Nyckelord :Fairtrade; Fairtrade impact; Fairtrade clothing; Purchase Decision; Purchase behaviour; AIDA Model;

   Sammanfattning : Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. LÄS MER