Sökning: "CRM process in hotel"
Hittade 1 uppsats innehållade orden CRM process in hotel.
1. Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. LÄS MER
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