Sökning: "Carolina von Schantz"

Hittade 1 uppsats innehållade orden Carolina von Schantz.

  1. 1. Communication of corporate social responsibility : the case of Skanska AB

    L3-uppsats, SLU/Dept. of Economics

    Författare :Carolina von Schantz; [2005]
    Nyckelord :communication; corporate social responsibility; brand management; stakeholders; business ethics;

    Sammanfattning : This master thesis is dealing with the question of the responsibility of corporations and how to communicate the attitude toward the issue. Corporations' interaction with different groups of stakeholders is not a new topic, but the question of what kind of responsibility a corporation really has toward its stakeholders, is a current discussion. LÄS MER