Sökning: "Clio Award"

Hittade 1 uppsats innehållade orden Clio Award.

  1. 1. Retoriken i estetiken : En retorisk analys av prisbelönta reklamannonser

    Kandidat-uppsats, Örebro universitet/Akademin för humaniora, utbildning och samhällsvetenskap

    Författare :Madeleine Larsson; Therése Leong; [2011]
    Nyckelord :printed advert; rhetoric; visual rhetoric; Guldägg; Clio Award; pathos;

    Sammanfattning : This thesis is a qualitative study in which 12 award-winning printed adverts, awarded with either a Swedish “Guldägg” or an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts represented in the international adverts. LÄS MER