Sökning: "Disclosure Tone"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Disclosure Tone.

  1. 1. Seasoned Equity Offerings and Disclosure Sentiment Effects: Evidence from the U.S.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Max Mauritz; Phornchanok Phojan; [2023-06-29]
    Nyckelord :Seasoned Equity Offerings; Long-Term Event Study; Buy-and-Hold Abnormal Returns; Textual Analysis; Disclosure Sentiment; Disclosure Tone;

    Sammanfattning : This paper updates the data regarding Seasoned Equity Offering firms (SEOs) long-term performance and finds evidence in line with prior research that they underperform in the longterm. Furthermore, using automated textual analysis on the relevant disclosure filings SEO firms in the United States publish (Form 10-K, Form 8-K and Form 424B), we investigate the relationship between disclosure sentiment variables and long-term return performance. LÄS MER

  3. 2. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sofia Zangrande; [2023]
    Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER

  4. 3. Påverkas tonen i VD-ordet av bolagets lönsamhet?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linnea Bohlen; Rasmus Brink Nilsson; Miran Ahmad; [2022]
    Nyckelord :CEO-letter; Optimism; Fair picture; Voluntary disclosure; Profitability; Business and Economics;

    Sammanfattning : Syfte: Syftet med uppsatsen är att utröna om VD-ordet förmedlar en rättvisande bild av bolagets finansiella ställning genom att undersöka om tonläge skiljer sig beroende på finansiell prestation. Teori: Legitimitetsteorin, Impression Management och Institutionell teori Metod: Studien använder en kvantitativ metod där sjuttiosex bolag på Stockholm Mid Cap undersöks. LÄS MER

  5. 4. How does the market perceive ESG in IPOs : Investigating how ESG factors affect IPO Underpricing in the U.S. market

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Thi Mai Anh Bui; Alessandra Frongillo; [2020]
    Nyckelord :Initial Public Offering IPO ; Underpricing; Environmental; Social and Governance ESG ; Sustainable finance; Textual analysis; Term frequency; Sentiment analysis.;

    Sammanfattning : Environmental, Social and Governance (ESG) integration in financial activities is a crucial topic that is gaining importance in financial markets. During the years, many studies have been conducted about Initial Public Offering (IPO) and underpricing since they are fundamental aspects of firms’ lifecycle. LÄS MER

  7. 5. Earnings Conference Calls and Stock Returns: The interplay between tone and information specificity

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Imelda Taraj; [2019-08-09]
    Nyckelord :conference calls; disclosure; content analysis; textual analysis; word sentiment; information specificity; cumulative abnormal returns;

    Sammanfattning : After the adoption of RegFD, quarterly earnings conference calls (ECCs) have become an important channel for voluntary corporate disclosure. However, the extent to which the information content affects capital markets is little researched. LÄS MER