Sökning: "Effectual Logic"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Effectual Logic.

  1. 1. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Celina Hua; Mimmy Ly; [2023-07-18]
    Nyckelord :Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

    Sammanfattning : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. LÄS MER

  3. 2. Narratives of Entrepreneurial Ecosystem in Cambodia and Its Impact on Entrepreneur’s Decision-making

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :PISEY VUTHY; MOSTAFA REZAYI; [2022]
    Nyckelord :Entrepreneurial ecosystem; Ecosystem narratives; Decision-making logic; Effectuation; Causation.;

    Sammanfattning : Title: Narratives of Entrepreneurial Ecosystem in Cambodia and Its Impact on Entrepreneur’s Decision-Making Logic Authors: Mostafa Rezayi and Pisey Vuthy Level: Master Thesis, 30 hp Background: Entrepreneurial activities are impacted by various elements in an entrepreneurship ecosystem (EE). The interplay of such factors produces narratives that display the condition of EEs. LÄS MER

  4. 3. Entreprenörskap i software startups : Kausalt eller effektuellt tänkande

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Jonathan Lindh; [2018]
    Nyckelord :Software startups; effectual thinking; causal thinking; entrepreneurship; Startupföretag vilka inriktar sig mot mjukvaruutveckling; effektuellt tänkande; kausalt tänkande; entreprenörskap;

    Sammanfattning : De senaste decennierna har digitalisering fått allt större betydelse i vårt samhälle och IT marknaden skriker efter kompetent arbetskraft. Media belyser ofta de framgångsrika IT företagen i sina artiklar och skapar avund och hopp. LÄS MER

  5. 4. Effectuation in Business to Government Context

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Nicklas Pavoncelli; Johanna Behm; [2017]
    Nyckelord :Effectuation; Business to Government; Innovation; Public Sector; Public Procurement.;

    Sammanfattning : Effectuation is a theory about entrepreneurial problem-solving and management that was first identified by Sarasvathy (2001). Effectual logic has proven to be particularly useful when the company is functioning under the conditions of high uncertainty or goal ambiguity. LÄS MER

  7. 5. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sahil Aery; Johanna And; [2017]
    Nyckelord :Effectuation; causation; marketing; SMEs; microbreweries; entrepreneurs;

    Sammanfattning : The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. LÄS MER