Sökning: "Jacob Appelgren"
Hittade 1 uppsats innehållade orden Jacob Appelgren.
1. Return on Quality or Just Returning Customers? A Study of the Return on Quality in an After-Market Setting
D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringSammanfattning : Companies with efficient after-market service operations are better at securing long-term growth and thus remain competitive facing an intensifying global competition (Jacob & Ulaga, 2008). One way of achieving operational efficiency is to invest in quality. LÄS MER
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