Sökning: "Jacob Appelgren"

Hittade 1 uppsats innehållade orden Jacob Appelgren.

  1. 1. Return on Quality or Just Returning Customers? A Study of the Return on Quality in an After-Market Setting

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Julia Appelgren; Oscar Nordling; [2013]
    Nyckelord :Customer Satisfaction; Operating Performance; Return on Quality; Supply Chain Management; After-Market;

    Sammanfattning : Companies with efficient after-market service operations are better at securing long-term growth and thus remain competitive facing an intensifying global competition (Jacob & Ulaga, 2008). One way of achieving operational efficiency is to invest in quality. LÄS MER