Sökning: "Jingming Zhang"

Hittade 2 uppsatser innehållade orden Jingming Zhang.

1. 1. Consumer multichannel buying behavior under the pandemic

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Jingming Zhang; Xinyu He; [2023]
   Nyckelord :Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

   Sammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER

3. 2. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
   Nyckelord :Co-branding; cross-branding; brand identity; consumer psychology.;

   Sammanfattning : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. LÄS MER