Sökning: "Marieke Schramma"

Hittade 1 uppsats innehållade orden Marieke Schramma.

  1. 1. Institutions, Transaction Costs and Entry Mode Decisions : The Case of Swedish SMEs in India

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Sebastian Laier; Marieke Schramma; [2013]
    Nyckelord :SME; India; Institutions; Asset Specificity; Behavioral Uncertainties; Entry Modes;

    Sammanfattning : In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. LÄS MER