Sökning: "Market-scoping"
Hittade 1 uppsats innehållade ordet Market-scoping.
1. Don't Fall! A Case Study on Market-scoping For Early-stage Technologies and the Role of Sensemaking
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Effectively managing uncertainty requires flexibility and strategic trade-offs, even so for firms basing their product-offer on early-stage technologies. Managers' role in strategic decisions have previously been overlooked, focusing more on predetermined market spaces based on technology, firm, and industry characteristics. LÄS MER
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