Sökning: "Marketing Mix Model"

Visar resultat 1 - 5 av 90 uppsatser innehållade orden Marketing Mix Model.

1. 1. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Axel Fohlin; Carl Klittmar; [2023-07-03]
   Nyckelord :Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

   Sammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER

3. 2. Visual Merchandising : Visual Merchandising i livsmedelsbutiker med fokus på ekologiska livsmedel

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Jennie Petersson; Julia Halén; Fanny Sandberg; [2023]
   Nyckelord :Organic foods; grocery stores; Visual Merchandising; Marketing Mix; display; Ekologiska livsmedel; livsmedelsbutiker; Visual Merchandising; Marknadsmix; exponering;

   Sammanfattning : An extensive number of previous studies have examined the consumption of organic foods from a consumer perspective, and previous studies that have examined Visual Merchandising have primarily focused on the fashion industry. The purpose of this study is to investigate how three physical grocery stores work with Visual Merchandising when displaying organic foods. LÄS MER

4. 3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Nyckelord :The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Sammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER

5. 4. Ubox : Automatic sunscreendispenser

   Uppsats för yrkesexamina på grundnivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Jenny Dahl; Lisa Stavhagen; [2022]
   Nyckelord :;

   Sammanfattning : With the purpose of reducing the growing disease of skin cancer, the idea of ​​an automated sunscreen dispenser called Ubox arose. The sun's UV radiation damages human cells, which can thus begin to divide uncontrollably and give rise to skin cancer. LÄS MER

7. 5. Vad vore svensk innebandy utan SM-finalerna? : En studie av SM-finalerna i innebandy som event

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för idrottsvetenskap (ID)

   Författare :Oskar Olsén; Robin Karlsson; [2022]
   Nyckelord :Floorball; Event; Marketing; Customer value; Audience; Atmosphere; Innebandy; Event; Marknadsföring; Kundvärde; Publik; Atmosfär;

   Sammanfattning : Intresset till att studera SM-finalerna på dam- och herrsidan i innebandy växte då båda skribenterna har besökt finalerna sedan innan. I år var det dags att välkomna tillbaka publiken igen efter tre år.  Forskningens syfte var att undersöka iscensättningen av SM-finalerna i innebandy 2022 som event. LÄS MER