Sökning: "Member Branding"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Member Branding.

  1. 1. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Annika Hallwass; [2023]
    Nyckelord :;

    Sammanfattning : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. LÄS MER

  3. 2. Beyond the music : Exploring the Dynamics of National and European Identity in the Eurovision Song Contest

    Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

    Författare :Maja Ahlberg; [2023]
    Nyckelord :Eurovision Song Contest ESC ; European identity; national identity; popular culture; nation-building; Imagineering; constructivism; imagined communities; soft power;

    Sammanfattning : This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. LÄS MER

  4. 3. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Tove Näsman; Nils Hellström; [2019]
    Nyckelord :Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

    Sammanfattning : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). LÄS MER

  5. 4. Coopetition in Industry Associations : A Study of Scandinavian Outdoor Group

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Erika Granqvist; Alex Mugrauer; [2018]
    Nyckelord :Coopetition; industry associations; tensions; balancing; third party role; network; co-branding; sustainability;

    Sammanfattning : Coopetition - the simultaneous pursuit of cooperation and competition, is a paradoxical situation where the pooling of resources has the potential to create greater advantages compared to if the involved actors solely compete. Previous research shows that coopetition is a difficult strategy to pursue due to the tensions arising from the paradox. LÄS MER

  7. 5. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Axel Frejd; Isabella Viman; [2018]
    Nyckelord :miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Sammanfattning : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. LÄS MER