Sökning: "Nida Tanveer"
Hittade 2 uppsatser innehållade orden Nida Tanveer.
1. Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. LÄS MER
2. 50% off Genuine Leather! Reviving Coach, Inc.'s Reputation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. LÄS MER