Sökning: "Olivia Eskils"

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  1. 1. A Predictive Analysis of Customer Churn

    Kandidat-uppsats, KTH/Matematisk statistik

    Författare :Olivia Eskils; Anna Backman; [2023]
    Nyckelord :Churn prediction; CRM; optimization; applied mathematics; machine learning; gradient boosting; random forest; logistic regression; insurance industry; Kundbortfall; CRM; optimering; tillämpad matematik; maskininlärning; gradient boosting; random forest; logistisk regression; försäkringsbranschen;

    Sammanfattning : Churn refers to the discontinuation of a contract; consequently, customer churn occurs when existing customers stop being customers. Predicting customer churn is a challenging task in customer retention, but with the advancements made in the field of artificial intelligence and machine learning, the feasibility to predict customer churn has increased. LÄS MER