Sökning: "Reena Sauer"

Hittade 1 uppsats innehållade orden Reena Sauer.

  1. 1. Survival of the fittest : The Internationalization of Fashion Start-ups

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Alina Zubanova; Reena Sauer; Sergio Andres Ruiz Gonzalez; [2022]
    Nyckelord :Internationalization; International Business; Fashion Startups; Survival; Factors; Business Strategy;

    Sammanfattning : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. LÄS MER