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1. TRAIL RUNNING GENOM CROSS-MEDIA: : En kvalitativ studie av cross-mediamarknadsföring för John Bauer Trail Run
Kandidat-uppsats, Högskolan i Jönköping/JTH, Data- och elektroteknikSammanfattning : The purpose of this study was to determine how to attract participants from all over Sweden to partake in the John Bauer Trail Run and increase the awareness of it employing a well planned cross-media strategy. To achieve this purpose a thorough study of litterature and research within the areas cross-media and marketing have been done. LÄS MER
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