Sökning: "Sofie Bixo"

Hittade 2 uppsatser innehållade orden Sofie Bixo.

1. 1. Undermining My Authority - Becoming a Brand Manager

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tilde Sinnerdal; Sofie Bixo; Ebba Skillius; [2024]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofie Bixo; Tyra Löthman; [2023]
   Nyckelord :Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

   Sammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER