Sökning: "Strategic Concept 2010"

Visar resultat 16 - 20 av 52 uppsatser innehållade orden Strategic Concept 2010.

  1. 16. Corporate Social Responsibility – En fallstudie om strategiska aktiviteter

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adam Carlson; Sara Melin; Sigrid Landström Petersen; [2012]
    Nyckelord :CSR; strategisk CSR; affärsmässig vinning; konceptuellt ramverk; Bhattacharyya; strategic CSR; business gain; conceptual framework; Business and Economics;

    Sammanfattning : Purpose: The purpose is to determine whether there is empirical support for Bhattacharyyas (2010) framework by analyzing strategic CSR activities. Our goal is to determine whether the framework is a useful tool for strategic CSR activities. LÄS MER

  3. 17. Integrering av gamification i reklam : utmaningar, möjligheter och problem

    Kandidat-uppsats, Institutionen för journalistik, medier och kommunikation (JMK)

    Författare :Magnus Ekvall; Vincent Vukovic; [2012]
    Nyckelord :gamification; reklam; spelmekanik; speldynamik; kommunikationsmål; interaktivitet; marknadskommunikation; marknadsföring;

    Sammanfattning : In this study, we have explored a new area called ’gamification’ – a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts – such as marketing. LÄS MER

  4. 18. Strategisk Säkerhetspolitik. En jämförande studie av EU:s och NATO:s säkerhetsstrategier.

    Magister-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Mårten Frostgård; [2012]
    Nyckelord :Security Policy; Securitization; ESDP; NATO; European Union; Law and Political Science;

    Sammanfattning : In a time of global unpredictability, the vision of security and assertiveness is highly appreciated by the citizens of our societies. The European Security Strategy from 2003 and NATO’s new strategic concept of 2010 are intended to promote the EU and NATO as reliable security actors in a global reality of uncertainty. LÄS MER

  5. 19. Business Modeling for Internal IT - A Comparison of Astra Zeneca IT and Business Model Typologies

    Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Henrik Pettersson; Simon Sigvardsson; Ted Sporre; [2011-06-27]
    Nyckelord :Business model; Business model typologies; Business Model Canvas; Internal IT; IT organizations;

    Sammanfattning : Problem Many companies suffer from complexity in their IT activities due to the rapid growth and investments in this area. The business model concept can be used as a strategic tool to handle such complexities and has been growing in popularity the last decades. LÄS MER

  7. 20. Global NATO: An Identity Based Account of the Alliance in the 21st Century

    Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Författare :Claudiu Alexandru Bolcu; [2011]
    Nyckelord :NATO; identity; social constructivism; narrative construction; 21st century; Law and Political Science;

    Sammanfattning : The North Atlantic Treaty Organization is one of the most active international entities in the world today. Its scope and purpose have grown incredibly over the past decade and its operations have become increasingly complex and diverse. The purpose of this paper is thus to seek the reasons behind such developments. LÄS MER