Sökning: "Swedish whisky industry"

Hittade 2 uppsatser innehållade orden Swedish whisky industry.

1. 1. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Wilhelm Borgstam; Dimitri Koido; [2021]
   Nyckelord :Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

   Sammanfattning : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. LÄS MER

3. 2. Advancing Towards Model-Based Decision-Making : A Qualitative Case Study at a Swedish Whisky Start-Up

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jan Frederic Nerbel; Ellinor Hammarsten; Tobias Hedlund; [2017]
   Nyckelord :decision-making; start-up; optimal exploitation; non-renewable resources; Swedish whisky industry; model-based planning;

   Sammanfattning : This study investigates decision-making processes in respect to the maturation time and the marketed quantities of single malt whisky in a Swedish distillery start-up. At first, the literature regarding decision-making in both start-ups and larger organisations has been reviewed. LÄS MER