Sökning: "The Holy Grail"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden The Holy Grail.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  3. 2. On the Quest for Alternative Ways of Becoming : Multifaceted Means of Maturation in Sir Gawain and the Green Knight

    Kandidat-uppsats, Stockholms universitet/Engelska institutionen

    Författare :Martin Ahlberg; [2023]
    Nyckelord :Sir Gawain and the Green Knight; The Green Knight; Failure; The Hero’s Journey; David Lowery; Christopher Vogler; Coming of Age;

    Sammanfattning : Living in an era where success is embraced as a life style, raises concerns that the alternatives to become, to grow and mature have been limited to a single variety – one where only triumph matters. This is a view that is spread through contemporary popular culture, whether it be in social media, video games, tv-series, films or books. LÄS MER

  4. 3. How digitalization affects elderly care. - Is digitalization the holy grail solution to the issue of increasing costs in Sweden's elderly care?

    Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Nils Karlsson; [2022]
    Nyckelord :Elderly care; digitalization; quality; efficiency; first difference estimation; Law and Political Science;

    Sammanfattning : This thesis analyzes how digitalization in elderly care affects cost-efficiency and quality of care. More specifically, digitalization in elderly care is divided into welfare technologies and E-services. LÄS MER

  5. 4. Growth and Characterization of Ferroelectric Lanthanum-Doped Hafnia

    Master-uppsats, Lunds universitet/Fasta tillståndets fysik; Lunds universitet/Fysiska institutionen

    Författare :Harald Havir; [2020]
    Nyckelord :Ferroelectricity; Lanthanum-doped Hafnia; ALD; Science General;

    Sammanfattning : Hafnia-based ferroelectrics show great promise as future nonvolatile memory devices, however, their issues regarding device inconsistency across their lifetime, coupled with the relatively short total lifetime, makes these devices only theoretical as of now. In this thesis, an ALD deposition recipe for lanthanum oxide deposition was created. LÄS MER

  7. 5. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Aleksi Leino; August Rosén; [2020]
    Nyckelord :Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Sammanfattning : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. LÄS MER