Sökning: "Ziad Badr"

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  1. 1. Commercialization of a New Innovation in a Foreign Market- The case of Piper and Egyptian Pipe Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ziad Badr; Erik Cronwall; [2012-07-16]
    Nyckelord :;

    Sammanfattning : The purpose of this paper is to explore and point out the several main factors that should be taken into consideration by “Piper”, a Swedish start-up company, before entering a foreign market with their new innovation. This process is carried out in order to be able to provide them with short-run, medium-run, and long-run recommendations of commercializing their new innovation in the Egyptian market; a market chosen by mutual agreement between the company and the authors. LÄS MER