Sökning: "affective reputation"

Hittade 5 uppsatser innehållade orden affective reputation.

  1. 1. Vilket vin rekommenderar du?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Frida Gustafsson; Bisera Bajric; Stina Castor; [2021]
    Nyckelord :eWOM; Facebook groups; Trust; eWOM intention; Buying process; Business and Economics;

    Sammanfattning : Uppsatsens syfte är att undersöka eWOM genom Facebookgrupper för att få en djupare förståelse för vilka intentioner som finns bakom varför användare väljer att dela och ta del av rekommendationer genom Facebookgrupper samt varför dessa väljer att förlita sig på personerna bakom rekommendationerna. Ambitionen är att vi med denna studie ska bidra med teoriutveckling av befintlig litteratur inom eWOM genom att öka förståelsen för hur konsumenter påverkas av rekommendationer genom Facebookgrupper. LÄS MER

  3. 2. What Drives Trust? : A Study of the Effects of Brand Trust and Trust in Technology on Consumer Confidence in Autonomous Vehicle Development

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Brian Robert Leon; Viktor Mattsson; [2019]
    Nyckelord :Brand Trust; Trust in Technology; Brand Reputation; Brand Intentionality; Past and Expected Performance; Perceived Risk Reduction; Brand Knowledge; Autonomous Vehicles; Artificial Intelligence; Cognitive Trust; Affective Trust;

    Sammanfattning : Research Purpose: To examine the relationship between Brand Trust and Trust in Technology and establish a connection between the two with an additional examination into cognitive and affective trust. Research Method: This study is based on a qualitative research method and the data collection method selected is semi-structured interviews. LÄS MER

  4. 3. Crisis Communication through Social Media, yay or nay? : A Qualititative Study of Stakeholder´s Corporate Reputation

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Therése Pauldén; Karolina Nilsson; [2018]
    Nyckelord :Corporate reputation; affective reputation; cognitive reputation; crisis communication; eWOM;

    Sammanfattning : Purpose:The purpose of this paper is to extend the understanding of stakeholders’ corporate reputation regarding a brand’s crisis communication.                                                                   Research Questions:  How are stakeholders’ cognitive reputation affected after exposure of the crisis communication and the generated eWOM? How are stakeholders’ affective reputation affected after exposure of the crisis communication and the generated eWOM?   Methodology:The research was of qualitative nature and had an explorative approach. LÄS MER

  5. 4. Business relations and reputation : A study on the impact of negative reputation in a buyer-supplier relationship

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Sofoklis Per Lamprou; Carolina Jönsson; [2013]
    Nyckelord :Reputation; Trust; Affective commitment; Willingness to invest;

    Sammanfattning : Research gap: Reputation is seen as an important asset for companies and can create competitive advantages. Within business-to-business the reputation of the company is argued to affect the relationship between buyers and suppliers and although the area is stressed to be important, it is still under-researched. LÄS MER

  7. 5. Who are we? : A quantitative study on the employer brand of Lycksele municipality

    Kandidat-uppsats, Företagsekonomi

    Författare :Helena Storsten; Denise Ampuero; [2013]
    Nyckelord :Employer Branding; Marketing;

    Sammanfattning : The main purpose of this thesis is to investigate the impact of the factors of attractiveness, organization and reputation on corporate brand identity of Lycksele municipality from the viewpoint of current employees. To achieve this, a conceptual framework and hypotheses were constructed that would allow us to test positive significant effects between factors. LÄS MER