Sökning: "brand heritage"
Visar resultat 1 - 5 av 108 uppsatser innehållade orden brand heritage.
1. Konsten att förstå konsten : En analys av utställningskataloger från Kalmar konstmuseum 1975-1985
Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Sammanfattning : The purpose of this essay is to analyze how the Kalmar Art Museum's exhibitions use history during the period 1975-1985. This is examined in relation to previous research on how cultural policy manifests itself in Kalmar Art Museum's operations. LÄS MER
2. Hennessy to Henny: Brand Hijacking
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER
3. Building Personal Brand Heritage
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.. LÄS MER
4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER
5. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. LÄS MER