Sökning: "covert PR"

Hittade 3 uppsatser innehållade orden covert PR.

  1. 1. I krig och PR är allt tillåtet

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Regina Katralen Skjerve; Elisabeth Carlholm; [2015]
    Nyckelord :Public Relations; dold PR; bluff-PR; PR-kupp; förtroende; tillit; strategisk kommunikation; Social Sciences;

    Sammanfattning : To get across messages in todays ever more increasing information noise requires methods that get recipients to react and take notice of the message. One of these methods is the so-called "hidden PR", where the real message is hidden behind another piece of news, or simply pretending to be something other than what it is. LÄS MER

  3. 2. När målet helgar mediet : En kvalitativ fallstudie av dold viral PR

    Kandidat-uppsats, Institutionen för kultur- och medievetenskaper

    Författare :Rebecka Gustafson; [2014]
    Nyckelord :Public Relations; asymmetrical communications; symmetrical communications; social media; viral PR; covert PR; Public Relations; viral spridning; sociala medier; asymmetrisk kommunikation; symmetrisk kommunikation; dold PR;

    Sammanfattning : Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. LÄS MER

  4. 3. Lobbying - sunt förnuft eller lagstiftad reglering? : En studie om politikers och PR-praktikers åsikter om lobbyreglering i Sverige

    Kandidat-uppsats, Karlstads universitet; Fakulteten för ekonomi, kommunikation och IT

    Författare :Sanna Johansson; [2010]
    Nyckelord :lobbying; lobbying regulation; public relations; political systems; political ideology; democracy; document analysis; social capital; formation of opinions.;

    Sammanfattning : Sweden currently has no legislated regulation of lobbying, but the professional lobbyist can voluntarily subscribe to, among others, the professional code of standars created by the trade association of Public Relations, Precis. There is an ongoing discussion in Sweden to regulate lobbying, both in mass media and in politics. LÄS MER