Sökning: "viral PR"
Hittade 5 uppsatser innehållade orden viral PR.
1. Värdet av Influncer Marketing : En studie om hur svenska PR-byråer ser på värdet av Influencer Marketing och hur de mäter detta värde.
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This report aims to investigate how Public Relation-firms sees the value of influencer marketing and how they measure that value. Influencer marketing is a phenomenon which is on the rise in today's digital marketing society and understanding the value it can add is therefore of great importance. LÄS MER
2. När målet helgar mediet : En kvalitativ fallstudie av dold viral PR
Kandidat-uppsats, Institutionen för kultur- och medievetenskaperSammanfattning : Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. LÄS MER
3. ”Advertising Nouveau” : en studie om okonventionell marknadsföring.
Kandidat-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolanSammanfattning : Företag inom modebranschen står i dag inför en ökande konkurrenssituation. På grund av globaliseringen och interaktionen mellan kunder över internet, är konsumenterna idag mer medvetna än tidigare. LÄS MER
4. PR och marknadsföring inom sociala medier : En studie kring riskerna att vara social i sociala medier
Magister-uppsats, Medier och kommunikationSammanfattning : Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. LÄS MER
5. Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå
Magister-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong to well-known chains, whose advertisements and commercials can be seen in magazines, on billboards and TV. In between these stores, there are local entrepreneurs who run privately owned shops, with a smaller turnover than the large chains and primarily local target customers. LÄS MER