Sökning: "feministic advertising"

Hittade 4 uppsatser innehållade orden feministic advertising.

  1. 1. Feminism till salu! : En kvalitativ multimodal socialsemiotisk analys som undersöker hur femvertising materialiseras i tre svenska reklamfilmer

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Johanna Sjöholm; Tilda Andersson; [2023]
    Nyckelord :feminism; femvertising; advertising feminism; advertising; feministic communication; communicating feminism; feministic advertising; femwashing; stereotypes; stereotypic advertising; gender roles; gender roles in advertising; feministisk marknadsföring; feministisk marknadskommunikation; femvertising; feministisk reklam; feminism reklam; kvinnlig reklam; kvinnor reklam; kvinnor marknadsföring; stereotyper; stereotypisk reklam; marknadsföring stereotyper; könsroller; könsroller i marknadskommunikation; könsroller i reklam;

    Sammanfattning : Selling Feminism is a qualitative multimodal social-semiotic analysis that examines and maps how social-semiotic resources are used to materialize femvertising in Swedish marketing communication. The study also discusses what the use of the identified resources can say about the Swedish culture's perception of feminism and the meaning of femvertising. LÄS MER

  3. 2. Skin and hair, why care? : En kvalitativ semiotisk analys av rakvårdsföretagen Gillette Venus och Billies reklamfilmer

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Moa Conradsson; Lovisa Sundh; [2020]
    Nyckelord :;

    Sammanfattning : The following study covers the process and results of a semiotic analysis of Gillette Venus’ and Billie’s advertisements on Youtube. The intention is to compare how two brands within the same industry portray femininity and how it relates to traditional gender norms and stereotypes. LÄS MER

  4. 3. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Anjali Acharya; Lycke Ristimäki; [2019]
    Nyckelord :femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Sammanfattning : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. LÄS MER

  5. 4. Ett annorlunda uttryck : en kvalitativ studie om Feministiskt initiativ och deras kommunikation under valkampanjen 2006

    Kandidat-uppsats, HLK, Medie- och kommunikationsforskning

    Författare :My Johansson; Therése Oscarsson; [2007]
    Nyckelord :political communication; semiotics; rhetoric; positioning; advertising; politisk kommunikation; semiotik; retorik; positionering; budskap;

    Sammanfattning : The purpose of this study was to examine the political party “Feministiskt initiativ” (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides. LÄS MER