Sökning: "international Tourism"

Visar resultat 11 - 15 av 217 uppsatser innehållade orden international Tourism.

  1. 11. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Nyckelord :Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Sammanfattning : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. LÄS MER

  3. 12. "Blott Sverige svenska krusbär har" : En kvalitativ studie om nation branding av svensk måltidskultur

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jogér Sebastian; [2022]
    Nyckelord :turism; måltidsturism; marknadsföring; måltidskultur; kultur; mat; foodie; nation branding; storytelling; profilering;

    Sammanfattning : This candidate thesis contains a qualitative study of how Sweden markets its gastronomicculture internationally through nation branding. The study was conducted through adeductive research approach. Through nation branding, Sweden has become the new, littlestar on the gastronomic world scene. LÄS MER

  4. 13. Svenska seniorer i Spanien : En kvalitativ intervjustudie om hur svenska fritidshusägare uppfattar sin identitet i Spanien

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Nikoleta Koszewnik; Lizzie Kytölä; [2022]
    Nyckelord :Costa del Sol; second-home tourism; residential tourism; identity; seniors; Costa del Sol; fritidshusägare; bosatta turister; identitet; seniorer.;

    Sammanfattning : Möjligheter till att resa och förflytta sig mellan nationella gränser i världen blir allt fler. Svenskar som köper bostad i Costa del Sol söker efter ett varmare klimat, billigare levnadskostnader och spenderar upp till flera månader åt gången i Spanien. LÄS MER

  5. 14. Geologiska besöksmål och geoparker som plattform för popularisering av geovetenskap

    Kandidat-uppsats, Lunds universitet/Geologiska institutionen

    Författare :Olga Brotzen; [2022]
    Nyckelord :geoturism; geoparker; geologiska arv; geologisk kunskap; geologiska besöksmål; Earth and Environmental Sciences;

    Sammanfattning : As the number of geoparks and available geological tourist destinations increases there is also a need to understand how these can be used to increase geological knowledge in society. One of the purposes of geoparks is to promote education about sustainable use and protection of both geological heritages and Earth itself. LÄS MER

  7. 15. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival

    Master-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Rucheng Wang; [2022]
    Nyckelord :beer festivals; place identity; uniqueness; authenticity; liminality; Heimat ; nostalgia; globalisation; modernisation;

    Sammanfattning : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. LÄS MER