Sökning: "marketing management master thesis"

Visar resultat 1 - 5 av 84 uppsatser innehållade orden marketing management master thesis.

  1. 1. Jakten på kompetens : En fallstudie om det strategiska HRM-arbetet i el-och energibranschen

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Moa Hennström; David Ohrlander; [2023]
    Nyckelord :Talent Management; Talang; HRM system; Strategisk HRM; Kompetensförsörjning; Kompetensutveckling; Skills gap.;

    Sammanfattning :   Datum: 2023-05-29  Nivå: Magisteruppsats Företagsekonomi, 15 hp   Akademi: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet  Författare: Hennström Moa (99/02/24)      Ohrlander David (97/08/10)  Titel: Jakten på kompetens - En fallstudie om det strategiska HRM-arbetet i el-och energibranschen.  Handledare: Magnus Linderström  Nyckelord: Talent Management, Talang, HRM system, Strategisk HRM, Kompetensförsörjning, Kompetensutveckling, Skills gap. LÄS MER

  3. 2. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Elin Månsson; Gülay Edin; [2023]
    Nyckelord :Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Sammanfattning : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. LÄS MER

  4. 3. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

    Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Författare :Tamara Hadházi; [2023]
    Nyckelord :sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

    Sammanfattning : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. LÄS MER

  5. 4. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Filip Nilsson; Andrej Matic; [2022]
    Nyckelord :Relationship marketing; Reputation; Management;

    Sammanfattning : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. LÄS MER

  7. 5. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Pia Jahn; [2022]
    Nyckelord :short food supply chains; local food supply; place-based education; sustainability transitions; multi-level perspective; hybrid actors; social practice theory; Social Sciences;

    Sammanfattning : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. LÄS MER