Sökning: "parasocial attachment"

Hittade 3 uppsatser innehållade orden parasocial attachment.

  1. 1. Exploring Parasocial Relationships Formed in Isolation

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Gabriela Kamenova; [2024]
    Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

  3. 2. Digitala Låtsasvänner : En studie om parasociala relationers födelse, utveckling och död

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Rebecka Rydholm; Selma Tröen Sakovic; [2020]
    Nyckelord :Parasociala Relationer; Youtube; Parasociala Interaktioner; Sociala Plattformar; Sociala Medier;

    Sammanfattning : Social platforms are becoming an increasingly larger part of everyday life, with many people spending their days sharing information about their lives online. Youtube is a platform based on individual users “broadcasting themselves”, which often means sharing a lot of personal information. LÄS MER

  4. 3. Connection through projection- a quantitative study of consumer evaluations of brand extensions performed by personal brands

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Rebecca Johansson; Agnes Malm; [2014]
    Nyckelord :Personal brand; Corporate brand; Parasocial interaction; Brand attachment; Congruence;

    Sammanfattning : In a transforming media landscape, new ways for companies to build relationships with consumers emerge. Existing research points towards that brands with higher attachment and visibility in media give rise to more positive consumer evaluations. LÄS MER