Sökning: "promotional mix"
Visar resultat 1 - 5 av 16 uppsatser innehållade orden promotional mix.
1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
2. Marknadskommunikation för småföretag i byggbranschen : En kvalitativ studie om hur småföretag inom byggbranschenanvänder marknadskommunikation för att skapa försäljning påkonsumentmarknaden
Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : Marketing is in a constant change where several industries are going from a traditional marketing towards a more digital marketing aspect. Precisely for the construction industry, previous studies show that small enterprises have not kept up with developments and believe that small enterprises in the construction industry often have a lack of knowledge in the field of marketing communication. LÄS MER
3. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. LÄS MER
4. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. LÄS MER
5. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective
Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismSammanfattning : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. LÄS MER