Sökning: "robin akser"

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  1. 1. B2B e-commerce: how hard can it be? 20 challenges related to the B2B buying process

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Michiel Janssen; Robin Aksér; [2014]
    Nyckelord :business-to-business; e-commerce; buying process; implementation challenges;

    Sammanfattning : This thesis addresses e-commerce in a B2B context through a participative case study at Ericsson AB. First, a literature review is conducted in which it is argued that previous academic work on B2B e-commerce can be divided into four main topics: consideration, adoption, implementation, and evaluation. LÄS MER