Sökning: "sport sponsorship"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden sport sponsorship.

1. Sport sponsorship from athletes' point of view
Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)
Författare :Fabien Constantin; Pol Donnou; [2012]
Nyckelord :;

Sammanfattning : .... LÄS MER
2. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB
Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomi
Författare :Stefan Andres; Nina Prantl; [2012]
Nyckelord :Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

Sammanfattning : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. LÄS MER
3. Sponsorship : Is it a double-edged sword?
Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU
Författare :Simon Liljehammar; Kristoffer Nilsson Kampitsch; [2012]
Nyckelord :sport sponsorship; social identity; in-group; out-group; identification and commitment to a sport team;

Sammanfattning : Today, sponsorship is an integrated communication tool used for the achievement of commercial objectives. As the marketing environment changes sport sponsorship has evolved into one of the fastest growing marketing sectors. LÄS MER

4. Sport sponsorship : A multiple case study in Sweden
Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU
Författare :Niclas Åkerström; Roger Blomqvist; Simon Markusson; [2012]
Nyckelord :Sport sponsorship; Brand objectives; Brand strategy; Idrottsponsring; varumärkesmål; varumärkesstrategi;

Sammanfattning : The last decades sport sponsorship has grown into a massive industry. This has given marketers unique opportunities and challenges to develop their brand strategy in order to stay competitive. Although the increasing research made within sport sponsorship, marketing researchers is just in the beginning of understanding the full effects of it. LÄS MER
5. CSR and Sport in Kenya. Another path to Development?
Master-uppsats, Lunds universitet/LUMID International Master programme in applied International Development and Management
Författare :Frida Svärdby; [2012]
Nyckelord :CSR; Business; Development; Football; Kenya; Mathare Youth Sport Association; Moving the Goal Posts; Sport; Sport NGOs; Business and Economics;

Sammanfattning : The pressure on businesses to act ethically and to get involved in the development area has increased. At the same time, the strength of sportsas a vehicle for development is highlighted from various worldly respected leaders and organizations. The research maps the emerging field of businesses responsibility, development andsport in Kenya. LÄS MER