Sökning: "subscription-based"

Visar resultat 1 - 5 av 50 uppsatser innehållade ordet subscription-based.

1. 1. Defining customer value in disruptive business models

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Antonia Welzel; [2023-07-20]
   Nyckelord :customer value; disruptive innovation; subscription-based car ownership;

   Sammanfattning : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. LÄS MER

3. 2. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Bolander; Elin Siltberg; [2023]
   Nyckelord :Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. LÄS MER

4. 3. Navigering i bedrägeriernas labyrint : En undersökning av användares upplevelser av dark patterns i gränssnittsdesign

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Sara Biverstedt; Maja Gagner; [2023]
   Nyckelord :dark patterns; interface interference; gränssnittsdesign; användarupplevelse; persuasive design; användbarhet; informationsarkitektur;

   Sammanfattning : As consumers increasingly use subscription-based services, there is a rising tendency to discontinue a service to try others, due to a larger variety of options available. This incentive has prompted the widespread use of dark patterns by companies aiming to make the termination of their services more difficult for users by creating overly complicated cancellation processes. LÄS MER

5. 4. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Sharmin Akter; Sana Raja; [2023]
   Nyckelord :Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Sammanfattning : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. LÄS MER

7. 5. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Marcus Hagström; Karl Granbom; [2023]
   Nyckelord :Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

   Sammanfattning : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. LÄS MER