Sökning: "television advertising"
Visar resultat 1 - 5 av 85 uppsatser innehållade orden television advertising.
1. Klassisk musik för en ny publik : Ungdomstilltalande verktyg i konstmusikkonsertreklam
Kandidat-uppsats, Linnéuniversitetet/Institutionen för musik och bild (MB)Sammanfattning : Det är allmänt erkänt av forskare att klassisk musik förefaller förlora sin popularitet bland ungdomar, åtminstone i dess traditionella framförandeformer. Emellertid har det visats i undersökningar att vissa förändringar i utformning kan göra konstmusikkonserter mer intressanta för en yngre publik. LÄS MER
2. Exposing stereotypes: A content analysis of Swedish television advertisements
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. LÄS MER
3. "Help your parents see that you're right and they're wrong" : En kritisk diskursanalys av Oatlys reklamkampanj Help Dad
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. LÄS MER
4. Marlboro-mannen då, influensers idag : En kvantitativ undersökning gällande 16–17 åringars exponering av nikotinsnus via Sociala Medier i Gävle stad
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humanioraSammanfattning : According to a survey conducted by Novus Group International 2020, 37% of youngpeople stated that appealing tastes were a reason to try nicotine pouches. In the samesurvey, a third also stated that a contributing factor to them choosing to test the productsis because they appear in film, television and social media. LÄS MER
5. Predicting television advertisement reach with machine learning models
Master-uppsats, Linköpings universitet/Databas och informationsteknikSammanfattning : Despite the entry of many media services, television remains the most used media service and accounts for the largest advertising spending globally. One of the main metrics for measuring the successfulness of a television advertising campaign is reach, the percentage of the intended target audience that has seen the television advertisement. LÄS MER