Arnold är stark, Zlatan är bäst och Svensson är man : en text- och bildanalys av tidskrifter om mäns kroppsideal

Sammanfattning: As a further study of the authors' previous work on how the concept of body ideal is defined in gym culture and how body ideal affects the individual, the authors in this work have included media influence as a problem. The question that is answered is “How has the media portrayed the male body, then compared to now? (from 2010 onwards)” and ”How has the picture changed over time with similarities and differences?". The implementation of the study has been carried out through a qualitative text- and image analysis of three journals that covers a nine year period. The results of the completed text and image analysis are presented in a discussion based on previous research; "gender", "the body in the media", "the male body" as well as theories of color psychology, mind marketing and masculinity theories, to answer the study questions. The result charts that the media used to present the male body posing with a bare upper body to emphasize its muscular fitness body. It was illustrated in quantity images of smaller size while in recent years it presents the male body with a focus on the muscular upper body shaped like a bodybuilder. These images were presented in fewer pictures but in a much larger format. Some of the similarities and differences that the study also shows were how the man's body was presented in the picture, both through it ́s focus on the upper body but also the fact that the media uses mind marketing and color psychology on a conscious level to influence readers on an unconscious level. Differences were noticed in how the models were presented, which initially consisted of about 50 % to be presented with a bare upper body, for the majority to do so. Differences were also shown in a focus on the “abs” and the whole body, which recently presented the man's body to mimic a bodybuilder- with an upper body of muscles with large volume.