Är transportbeteende något att spela om? : -En studie om hur gamification kan stödja de transportpolitiska målen i Stockholmsregionen

Sammanfattning: The aim of this study is to examine the possibilities to use gamification to reach thepolitical goals for the transportation system in the Stockholm region. The study has aninterdisciplinary approach and is based around two main building blocks: gamificationand the transportation system in the Stockholm region. The first part examinesgamification. This includes contemporary use, debate, academic definition and aninvestigation of how gamified applications should be developed. One of the mainfindings is a suggestion that gamification should be seen as a process rather that a setof predefined game mechanics that can be applied to any activity. Also it is of mostimportance that a thoughtful analysis of how the developers and the user’s goals canbe integrated in, at least, one common goal is performed. The second part, whichexamines the Stockholm region transportation system, reaches from investigating thetravelers and their goals and thoughts, in the system to the goals for thetransportation system on a national and regional level. This two parts are combinedto build a base for further development of gamified applications for the Stockholmregion transportation system, which is the main finding of the study. This includescrucial factors for developing gamified applications for transportation, importantfactors on how and when to target the travelers, and also an analysis of what politicalgoals are suited for gamified solutions.